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Nor Cal District Sales Manager

Location: Remote,

Job Summary:

Supervises and coordinates activities of SGWS representatives engaged in promoting and selling wine/spirits within wholesale distributorships and on/off premise managers.


Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.


Essential Duties and Responsibilities

Sales Execution: (90%)

  • Accompanies SGWS representatives on visits to customers to evaluate work performance, ascertain customer problems, and detect market trends.
  • Reviews sales orders and records of new and delinquent accounts to ascertain market conditions and status of wholesalers’ accounts.
  • Assists in developing marketing campaigns designed around market conditions.
  • Responsible for ensuring timely receipt of allocations
  • Listens to wholesale distributor and on/off-premise management complaints, examines returned merchandise, and resolves problems to restore and promote good public relations.
  • Confers with management and sales personnel to formulate plans for meeting competition and improving sales.
  • Adjusts wholesalers’ and on-premise management complaints.
  • Develop and conduct wine presentations and educational seminars.
  • Participate in trade and consumer tastings/shows.


Reporting: (5%)

  • Compiles sales figures and reports problems to management.

Compliance: (5%)

  • Responsible for keeping up-to-date with ABC regulations and adhering to established policies and procedures regarding the handling and service of alcoholic beverages
  • Responsible for keeping up to date with Reciprocal shipping laws and adhering to established policies regarding the shipment of wine

Job Requirements:


Bachelor’s degree (B.A./B.S. or equivalent from four-year college or technical school; or two to five years related experience and/or training; or equivalent combination of education and experience.


Knowledge, Skills & Abilities:  

  • Strong computer skills;
  • Type with speed and accuracy;
  • Strong written and verbal communication skills;
  • Ability to work well under pressure in a fast-paced environment;
  • Strong organizational and analytical skills
  • Excellent negotiation and mediation skills.
  • Understanding of the 3 tier system for Alcoholic Beverage Distribution
  • Wine knowledge; formal training/certification preferred
  • Spirits knowledge; formal training/certification or mixology experience preferred


Physical Demands:

N (Not Applicable) - Activity is not applicable to this occupation

O (Occasionally) - Occupation requires this activity up to 33% of the time (0-2.5+hrs/day)

F (Frequently) - Occupation requires this activity from 33% - 66% of the time (2.5-5.5+ hrs/day)

C(Constantly) - Occupation requires this activity more than 66% of the time (5.5+ hrs/day)


Stand – F, Walk – F, Sit – F, Handling/Fingering – N, Reaching Outward – O, Reaching Above Shoulder – O, Climb – N, Crawl – N, Squat or Kneel –O, Bend – O, Working at the computer - C



10 lbs or Less, F

11 – 20 lbs, O

21 – 50 lbs, F

51 – 100 lbs, N

Over 100 lbs, N



12 lbs or Less, O

13-25 lbs, O

26-40 lbs, F

41-100 lbs, N


Other Physical Requirements:

Work Environment: Ability to travel frequently

Other: Wine knowledge; formal training/certification preferred.  Must have a valid driver’s license and a driving record acceptable to the company’s insurance carrier.

Safety Statement

All employees shall follow safe practices according to the Injury and Illness Prevention Policy (IIPP), render every possible aid to safe operations, and report all unsafe conditions or practices immediately to any management employee or Human Resources.

Posted: January 25, 2020

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