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Tasting Room Associate

Location: Geyserville, California
Essential Duties and Responsibilities:

1. Sales, Service, & Experiences (60%)
• Conduct various levels of experiences. Primarily will include sit-down wine tastings or trade/VIP guest experiences. Also may include, but is not limited to, daily public tours, pre-arranged group and/or private tours, & Experiences will be based on company guide outline
• Greet guests promptly and warmly; over the phone and in person
• Create a memorable experience for all guests
• Build relationships by engaging them in authentic, personable conversation
• Educate guests on wine, winemaking techniques, and wine history
• Explain the stories behind the wines and the winery
• Actively promote the sale of our wine, tasting and experiences and non-wine retail merchandise
• Responsible to distribute promotional materials to guests
• Sell Wine Club memberships
• Collect guest contact information
• Be consistently professional in all of your communication; verbal, written and non-verbal
• Ensure messaging is consistent and is in line with direction given by your manager
• Respond to guest inquiries and concerns promptly and with courtesy
• Keep up-to-date regarding local events, communicating information as necessary to customers
• Serve wine to guest in accordance with company policy and ABC regulation
• Keep up-to-date with ABC regulation and adhering to established policies and procedures regarding the handling and service of alcoholic beverages
• Keep up-to-date with Inter-state shipping regulations and adhering to established policies regarding the shipment of wine

2. Daily Operations (40%)
• Ensure smooth operations of daily operations; including effective and appropriate communication, successfully managing traffic flow throughout the day and overseeing that guests are being engaged and entertained
• Perform opening and closing duties
• Responsible for the set-up, tear down and cleaning & reset of tastings and experiences
• Work as a team with other associates to reach set daily and monthly sales targets
• Responsible for accurately processing transactions on register system of wine and non-wine retail products, wrapping of merchandise, processing forms for shipment of wine and non-wine retail products
• Responsible to perform routine maintenance of the sales floor and outside areas throughout shift
• Maintain and keep bar, retail, and outdoor areas clean and tidy according to established standards and policies
• Maintain and keep accurate inventories- restock supplies for TR and Merchandise areas.
• Assist with off-site pourings as requested

Job Requirements:

Education/Experience: High school diploma or GED required. One to two years related experience and/or training; or equivalent combination of education and experience.

Knowledge, Skills & Abilities:
Flexible and a team player
Customer Service focused with a sincere desire to create a memorable guest experience
Wine knowledge and passion for wine
Warm, personable demeanor
Strong sales background
Self-motivated and professional with the ability to multi-task
Ability to maintain a positive work atmosphere by communicating effectively with clients, management, peers, and subordinates
Excellent communication skills
Highly organized, accurate and detail oriented
Ability to solve practical problems and deal with a variety of concrete variables
Ability to speak effectively before groups of customers or employees of the organization
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form
Computer proficiency, basic database management, MS Office, (Word, Excel), Internet
RMS, bLoyal experience is ideal, yet not required
Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals
Weekends, Holidays and some evenings required

Physical Demands:

N (Not Applicable)-Activity is not applicable to this occupation.
O (Occasionally)-Occupation requires this activity up to 33% of the time (0-2.5+hrs/day)
F (Frequently)-Occupation requires this activity from 33% - 66% of the time (2.5-5.5+ hrs/day)
C(Constantly)-Occupation requires this activity more than 66% of the time (5.5+ hrs/day)

Stand – F, Walk – F, Sit – F, Handling/Fingering – F, Reaching Outward – F, Reaching Above Shoulder – O, Climb – O, Crawl – O, Squat or Kneel –O, Bend – O, Working at the computer - O

10 lbs or Less-F
11 – 20 lbs-F
21 – 50 lbs-F
51 – 100 lbs-N
Over 100 lbs-N

12 lbs or Less-O
13 – 25 lbs-F
26 – 40 lbs-F
41 – 100 lbs-O

Other: Must be 21 years or older. TIPS certified or certification within 90 days of employment.
Posted: June 12, 2019

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