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Assistant Manager, Tasting Room

Location: Geyserville, California

Essential Duties and Responsibilities 


  • Motivate and lead the team by example.
  • Drive company focus, manage culture, encourage a strong work ethic and foster an environment of trust and respect.
  • Solve problems to restore and promote good public relations and a positive work environment.
  • Communicate and support company policies and decisions in a positive manner.
  • Address performance issues immediately with the staff and your manager.
  • Compile documentation of incidents and action taken.
  • Assist with writing and delivering annual performance evaluations for tasting and tour staff.
  • Ensure you are consistent in communicating with the team on the floor, your peers and your manager.
  • Maintain a consistent level of professionalism in all of your communication; verbal, written and non-verbal.
  • Ensure policies and directives are in line with direction given by your manager.
  • Consistently communicate ideas and questions to your manager.

Sales & Service:

  • Greet guests promptly and warmly.
  • Build relationships with guests at the bar, in the retail area and at guest services.
  • Provide an exceptional guest experience that is thorough and genuine.
  • Answer inquiries, offer suggestions and provide information regarding our property, special events and local attractions.
  • Educate guests on our wine and merchandise.
  • Serve wine to guest in accordance with company policy and ABC regulation.
  • Promote our wine and non-wine retail merchandise for sale.
  • Work as a team to reach set daily and monthly sales targets.
  • Promote club memberships and property features to guests.
  • Collect contact information from guests.
  • Maintain and keep retail and bar areas clean and tidy according to established standards and policies.
  • Maintain and keep accurate inventories.
  • Assist with off-site pouring’s as requested.

Daily Operations:

  • Open and close the Tasting Bar.
  • Share the responsibility to facilitate the morning staff meetings.
  • Ensure that each shift is running smoothly.
  • Acts as staff resource for facts and information on general company and wine knowledge; Francis Coppola Winery wines and Sonoma County winemaking history.
  • Suggest and oversee improvements to existing tasting room operational processes and procedures.
  • Responsible for accurately processing transactions on register system of wine and non-wine retail products, wrapping of merchandise, processing forms for shipment of wine and non-wine retail products.
  • Responsible to perform routine maintenance of the sales floor and outside areas throughout shift.
  • Oversee and maintain the visual presentation of merchandise by working with visual department.

Supervisory Responsibilities:  Assist Tasting Room Manager with supervisory responsibilities of Tasting Room Lead(s) and Associates.


  • High school diploma or GED required.
  • One to two years related experience and/or training; or equivalent combination of education and experience.

Knowledge, Skills & Abilities:  

  • Wine knowledge and passion for wine.
  • Strong sales background.
  • Warm, personable demeanor.
  • Flexible and a team player.
  • Customer Service focused with a sincere desire to create a memorable guest experience.
  • Self-motivated and professional with the ability to multi-task.
  • Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
  • Ability to speak effectively before groups of customers or employees of the organization.
  • Excellent communication skills.
  • Highly organized, accurate and detail oriented.
  • Ability to maintain a positive work atmosphere by communicating effectively with clients, management, peers, and subordinates.
  • Computer proficiency in basic database management, MS Office, (Word, Excel), Internet, RMS.
  • Weekends, Holidays and some evenings required.

Additional Requirements:

  • Must be 21 years or older.
  • TIPS certified or certification within 90 days of employment.
  • CA Food Handlers certification required.
Posted: July 19, 2019

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